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October 3

What do YOU trade for dollars?

Posted in Info Product Creation | 2 Comments »

Hello,

Marlon here.

I just got back from the gym. Man, it feels GREAT to be able to get
back on cardio. Now, I don’t know if I can do the treadmill again
or not. We’ll see. I hope I can.

But are you on the WRONG kind of treadmill?

The one where you trade time for dollars instead of products?
So the question is, do you trade products for dollars or time?

If it’s your own personal time, how do you break out of the trap?
Well, you gotta:

1. Have a product or products to sell

2. Promote the products

So which comes first? The chicken or the egg? Creating products
or building a list?

The fact is, some people simply get stuck creating a product. They
just don’t seem to be able to get it done. If that’s YOU, then I
recommend you go on and start building a list and selling affiliate
products until you get the guts, expertise or confidence to create
your own product.

However, I’m a huge advocate of having your own product.

This is one thing that separates me from other marketers. Most
other marketers KNOW creating a product is a sticking point for a
lot of people. So they sing the old song and dance about how
you don’t need products at all.

I beg to differ.

So what about you?

Are you still driving to work every morning and fighting the rush
hour traffic going home? Is your commute 30 or 45 minutes longer
than it needs to be?

Do you get tired of having someone else tell you what to do all
the time?

If you do, then why not put the pedal to the metal and get your
own product, your own list and start rocking and rolling?

Last week on my Ateam call, I told about a simple little Twitter
method about anyone can use to build a list of 500 people in a few
days.

If you’re on the Ateam, I’ll be posting that audio in the Ateam
community area this weekend.

Anyway, you CAN build a list.

You really can.

You CAN send out emails that sell either your own product or an
affiliate product. But here’s the key:

If you’re selling an affiliate product, do a little Camtasia video
that shows how YOU used the product and what it did for you. You
can do up some little Power Point or Open Office (free) slides.

Or, if it’s something web based, you can show live screen video.

At the end of the video, you redirect through your affiliate URL.

Now send the video to your list!

It doesn’t have to be any more complicated than that.

Right now I’m testing out a a new method that gets clicks for 1-2
cents each. High quality clicks worth up to a buck each.

Maybe you’re stuck researching your target market. I know on my
Ateam call last week, one lady was just STUCK doing this and
overwhelmed with it.

I showed her how to get it done in 1-2 weeks. It doesn’t need
to take forever.

Building a list doesn’t need to take forever.

Have you been blogging? If you have, then you have enough content
to put together a free ebook you can advertise in ezines, banner
ads and so forth.

Anyway, I’ve gotta hop in the shower, run down and see how Danny
and Sean are doing on our totally rockin’ new Mini Evergreen Traffic
Dashboard.

This is totally exciting.

I can’t wait to tell you about it.

Best wishes,

Marlon Sanders

P.S. Try out my Ateam for ONLY a buck and you’ll get the audio
where I talk about how to get 500 people on your list in only a
few days. And also how to get your target market research done in
only 1 or 2 weeks:

http://www.TurboProfits.com/tracking/go.php?c=10_3_morning

2 Comments »

September 28

Squeeze Pages — How To Create A State-Of-The-Art Squeeze Page

Posted in Uncategorized | 7 Comments »

a
a
a
a
a

Memo From: Marlon Sanders
Memo To: Marlon
Re: How To Double Your Squeeze Page Results

Hello,

Marlon here.

The article this week:

“How To Create A State-Of-The-Art Squeeze Page
That DOUBLES Your Response”

Subtitle: If you ain’t Squeezin’, dis is how u
git started. Get your Squeeze on, baby!

If you’re looking for your “money hookup,” if you’re in search
of that big JV, if you’re hoping a guru is gonna email their
list for you, if you need in any way to get things going or
get better results than you are today, this article is for you.

Ateam members? Please read announcements

VIDEO NEWSLETTER — I’ll send out a video version tonight or
tomorrow with EXTRA info not in this text edition. I will do
a video breakdown of the Squeezes I discuss in this issue.

PROMO DASH FORUM — The Promo Dash forum is now LIVE! Just log
into Promo Dashboard and click the forum tab. You should be
logged right in. I’ll be popping in next week and doing some
comments. There’s some good discussin’ going on in there.
Join in.

Ateam call — NEW Ateam call this coming Thursday.

Marlon
http://www.twitter.com/marlonsanders

P.S. Other marketers ONLY send you good content during their
product launch. I’m with you every week, motivating, inspiring,
educating. Support the person who feeds you. That’s what I got
to say.

Do you want somebody who only talks to you during their bi-annual
launch? Or do you want to support someone who is there for you
every week? The choice is yours.

I’m the one guy here for ya week in and week out — ALL year long.

******************************************
Marlon’s Marketing Minute
Electronic Newsletter
http://www.promotemarlon.com
Vol. 3, #32, September 27, 2008
******************************************

This issue contains:

A. Sponsor Advertisement: Join my Ateam and get on calls
with me 2X per month for only $37.00.

B. Announcements from Marlon (Important)

C. Main Article: How To Create A State-Of-The-Art Squeeze Page
That DOUBLES Your Response

D. Services You Can Use

Brought to you by: Marlon Sanders - Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A. SPONSOR ADVERTISEMENT

“Join my Ateam and get on calls with me 2X per month for
only $37.00.”

The Ateam is my group. We meet 2X per month on the phone.
You FIRST need to buy Promo Dashboard.

When you do, THEN you’re presented with this video.
I want you to see the video now, though, so you understand
what Ateam is about.

http://www.TurboProfits.com/tracking/go.php?c=927ezineateam

Marlon Sanders

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
B. ANNOUNCEMENTS FROM MARLON

One: Follow me on Twitter

http://www.twitter.com/marlonsanders

This way, if you don’t get my emails, you get my Twitters.

Two: Recording of Ateam call

I got a good recording but Danny has to find some time to
get it posted next week. Man, the whole darned week flew
by and I didn’t get it posted.

I’m probably making a new hire next week to pitch in and
help out on all these details.

Three: I read Joel Comm’s book

Joel Comm’s revolutionary new book on the history of Internet
marketing is fascinating. It has a lot of good stories and
Internet marketing history.

I’m in there a lot. It’s a fascinating read. No bull. It’s
a good read.

http://www.affurl.com/go?p=A596714&w=chto

Four: Update on Evergreen Mini Dashboard!

Tinu is working on the content this weekend. Keep your fingers
crossed.

Five: If you’re an affiliate, I NEED you to help us promote
Promo Dashboard. With the massive amounts of launches I need YOU
to help us break through the noise!

http://www.promotemarlon.com

Six: FORUM for Promo Dashboard buyers is now lIVE!

Click on the forum tab. There’s some good discussion goin’
on.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. “How To Create A State-Of-The-Art Squeeze Page
That DOUBLES Your Response”

Subtitle: If you ain’t Squeezin’, dis is how u
git started. Get your Squeeze on baby!

By Marlon Sanders

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Are you Squeezin’?

If you are, do you wanna double your results?

If you aren’t, do you wanna get your Squeeze on?

A Squeeze page is what you use to convince folks
to give you their name and email so you can follow
up with them like I’m doin’ with you right here.

Hopefully, you follow up with some content and value.
Although if you listen to the Ben Hart interview,
you’ll see there’s more than one way to do this.

Ben only sends pitches but it’s because his entry
product is a buck.

And if people won’t fork over a buck, why send ‘em
free content. That is Ben’s theory.

Anyway, lemme (Oklahoma talk for “let me”) break
down a state-o-thhe-art Squeeze page for you.

Here are two pages for you to study:

http://www.TurboProfits.com/tracking/go.php?c=michaeljones

http://www.TurboProfits.com/tracking/go.php?c=michaeljones2

Observations:

1. You do NOT have to scroll down the page to see the
part where you input your name and email address.

This is called being “above-the-fold.”

2. The Squeeze pages use VIDEO.

When Daegan tested this, he DOUBLED his response. Thus,
the headline of this article.

3. The headline immediately grabs your attention:

“The AdWords Code for Earning $326,819.61 in 90 Days…”

4. The beginning of the video sucks you right in.

5. There’s no doubt about the action Michael wants
you to take.

Just LOOK at the box on the right. It’s very well
done with the arrow and all.

Overall, this is a world class Squeeze page. Now,
Daegan calls ‘em lead capture pages.

But whether you call ‘em Squeeze pages or lead
capture pages, it’s all the same thing.

There are important nuances here to consider:

* What happens AFTER someone inputs their name
and email address?

* Is a double optin used?

* How often are follow up emails sent?

* What is the conversion used in the follow up emails?

I discuss these questions quite a bit in Promo Dashboard
and go in depth on my Ateam calls. If you aren’t on my
Ateam yet, it’s the single best value in Internet marketing.
Two calls per month with ME. And you can try ‘em for a buck.

http://www.TurboProfits.com/tracking/go.php?c=927ezineateam

6. Notice the use of PROOF in this video.

You probably don’t have THAT good of proof of performance.
But I bet you have something.

And if I’m losing you on the concept of proof, go back
and study Tested Advertising Methods by John Caples or
read my ebook on writing sales copy.

By the way, Michael comped me his Adwords course and it’s
excellent. He really knows his Adwords stuff.

7. Notice the sparing but effective use of graphics on
the page. The graphics SUPPORT the overall objective which
is to get you to input your name and email.

Compare this to Daegan’s page:

http://www.recruitlikecrazy.com

Daegan comes from the old school of copywriting (where I’m
from) that says copy transcends graphics. But like me, he’s
learned that graphics CAN increase your response.

Originally, his Squeeze or lead capture pages didn’t have
graphics. He boosted response 20% by adding graphics and
doubled response by adding the video.

The thing I LIKE about Deagan’s video vs. Michael’s video
is Daegan shows actual video of himself. Michael wants
to be more anonymous, so he can’t do that.

What you see on Daegan’s page is a world-class Squeeze
tested and refined over the past two years.

But he’ll also say you don’t HAVE to start with the graphics.
Plain ol’ text WILL get people to respond. The graphics
are a 20% boost.

In the VIDEO version of this ezine which I’ll send out
tonight or tomorrow (feelin’ lazy today), I’ll include a link
to a site that will show you HOW to create your own video!

It rocks. Totally rocks.

OK. So this is it. The simple structure of state-of-the-art
Squeeze pages.

1. Use video

2. Have a great headline

3. Make it all above-the-fold of the screen

4. Have a great box on the right side

5. Add graphics that support the message

Best wishes,

Marlon Sanders

———————————————————–
Marlon Sanders is the author of “The Amazing Formula That
Sells Products Like Crazy.”

I’m starting a new MasterMind so to speak. You gotta get
Promo Dashboard first to be a member.

But you can watch the video on it here:

http://www.TurboProfits.com/tracking/go.php?c=920resourcebox

//////////////////////

REPRINT RIGHTS: You have permission to use the above
article without omission and including the resource box.
You have the right to insert your reseller URL for any
products I mention

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
D. “Services You Can Use”
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

DISCOVER THE SECRETS OF QUICKIE PROFITS
http://www.QuickieProfits.com/index.cfm?affID=marlonsand

If you do PPC, you gotta have Speed PPC. I, Marlon Sanders,
100% endorse it:
http://www.TurboProfits.com/tracking/go.php?c=quickieezinebottom

YOUR OWN AFFILIATE PROGRAM?
http://www.affiliatedashboard.com

YOUR OWN BIG TICKET? You want step-by-
step instructions. You want videos. You want it all
covered without “holes.” Then here’s the URL for you:
http://www.actiongrid.com

WANT A TO Z? You want to point and click your way to
sales? Then you need the Marketing Dashboard. People rave
about. Oh, did I mention that it’s step-by- step:
http://www.getitgoing.com

NEED A SALES LETTER? Free demo
http://www.TurboProfits.com/tracking/go.php?c=ezinepblbottom
Many people have copied my software. But there really and
truly is only ONE original.

=============================================

E. MY SPECIAL AD TRIBUTE TO ALLAN GARDYNE WHO I OWE SO
MUCH TO OVER THE YEARS

If you do ANY pay-per-click in Google, or if you are thinking
about it, there is ONLY one tool you absolutly, positively
must know about, live with, sleep with, and use.

http://www.TurboProfits.com/tracking/go.php?c=bottomalanad

Even PRO ppc people don’t always use this tool. It gives you
the single biggest boost in quality score, lower click prices
and results I know of.

Instead of getting that next Adwords Ebook that tells you WHAT
to do, get a tool that DOES IT for you. This software has my
full endorsement. I’m using it myself on my new ppc campaigns.

Marlon Sanders

7 Comments »

September 20

“How Walter Used Chapter 10 To Go From Nothing To $600 Million — And How You Can Use It Too”

Posted in Uncategorized | 22 Comments »

Hello,

Marlon here.

The article this week:

“How Walter Used Chapter 10 To Go From Nothing To
600 Million — And How You Can Use It Too”

Subtitle: A most unusual article you’ll only read here.
Print, save and SHARE.

Ateam members? Please read announcements

VIDEO NEWSLETTER — I’ll send out a video version tonight with
EXTRA info not in this text edition.

PROMO DASH FORUM — The Promo Dash forum is now LIVE! Just log
into Promo Dashboard and click the forum tab. You should be
logged right in. I’ll be popping in next week and doing some
comments.

Ateam call — The recording DID turn out. Danny has been
swamped but he’ll get it posted next weekl.

Marlon

******************************************
Marlon’s Marketing Minute
Electronic Newsletter
http://www.promotemarlon.com
Vol. 3, #31, September 20, 2008
******************************************

This issue contains:

A. Sponsor Advertisement: I got 500,000,000 REASONS that
prove Promo Dashboard will rock your sales and color
your world green

B. Announcements from Marlon (Important)

C. Main Article: I’m Just Gonna Go Eat Weeds

D. Services You Can Use

Brought to you by: Marlon Sanders - Publisher

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

A. SPONSOR ADVERTISEMENT

“Join my Ateam and get on calls with me 2X per month for
only $37.00.”

The Ateam is my group. We meet 2X per month on the phone.
You FIRST need to buy Promo Dashboard.

When you do, THEN you’re presented with this video.
I want you to see the video now, though, so you understand
what Ateam is about.

http://www.TurboProfits.com/tracking/go.php?c=920topsponsor

Marlon Sanders

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
B. ANNOUNCEMENTS FROM MARLON

One: Recording of Ateam call

I got a good recording but Danny has to find some time to
get it posted next week.

Two: I read Joel Comm’s book

Joel Comm’s revolutionary new book on the history of Internet
marketing is fascinating. It has a lot of good stories and
Internet marketing history.

I’m in there a lot. It’s a fascinating read.

http://www.affurl.com/go?p=A596714&w=chto

Three: Did You Get Your Evergreen System Transcripts?

The link was sent by email. If you didn’t get it, contact Tim,
I’m also doing a mini Dashboard for it that’s be a freebie
for ya.

Four: If you’re an affiliate, I NEED you to help us promote
Promo Dashboard. With the massive amounts of launches I need YOU
to help us break through the noise!

http://www.promotemarlon.com

Four: FORUM for Promo Dashboard buyers is now lIVE!

Click on the forum tab.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
C. “How Walter Used Chapter 10 To Go From Nothing To
600 Million — And How You Can Use It Too”

Subtitle: A most unusual article you’ll only read here.
Print, save and SHARE.

By Marlon Sanders

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Do you know where your “money hookup” is?

Let me explain:

Back in 1994 I was marketing on AOL and Compuserve.

In the AOL classified ads there was this ad by a dude giving away a
free copy of a direct marketing book if you bought is product.
The sales letter was well-written.

I emailed the dude and asked where he learned copywriting.

Since there were only 3 or 4 decent books at the time teaching
direct response copywriting, naturally he replied “Tested
Advertising Methods” by John Caples.

I freaked out!

That was where I’d learned to write copy also.

We became instant friends.

Later, I got a job writing sales letters for National Response
Corporation, a big player in the guru business at the time.

And I hooked up my new friend with this company to sell his
products. I didn’t do it out of some ulterior motive. I just
believe what goes around comes around.

Sure enough. That cemented our friendship. Now, my friend was
writing the ONLY newsletter on the new, emerging field of
Internet marketing.

And a large seminar company was getting OUT of the 900 number
business INTO the Internet marketing business. They contacted
my friend and asked if he could put together several speakers
to do Internet marketing seminars.

My friend said yes.

And off on the road we went doing our first Internet marketing
gigs.

That friend was Jonathan Mizel. And the other partner in crime was
Declan Dunn. Over the years we created a lot of waves in Internet
marketing. And became very influential. We did over 120 seminars
around the world.

But it all started with me making a friend online.

Declan went on to become a consultant to Amex and other big
companies and corporations. He speaks at prestigious events like
Affiliate Summit and others.

Jonathan started a coaching club that Carlos Garcia, Perry Marshall,
Keith Baxter, Frank Kern and many others were members of.

I went on to innovate many marketing methods that are now just
accepted as part of Internet marketing standard practice.

Times change and life marches on.

I’m out making new friends. One of my new friends is Daegan
Smith. And Daegan has already made valuable contributions to
my life. And hopefully me to his.

Another very new friend is Michael Jones.

And there’s Lee Mcintyre, who is a very cool dude.

I have no idea where these acquaintances and friendships will
go or grow.. You never know.

Where is YOUR “money hookup”?

What I can tell you is if you just meet people online who you
resonate with, who you think are cool and interesting…and if you
help each other out, you never know what will become of it.

I didn’t call up Mizel when I first met him begging for a JV.
I helped him sell a few of his products via the company I was
writing for. No big thang.

But what comes around, goes around.

At the time I met Mizel and Dunn, none of us were big names. The
big names at the time were Jay Abraham, Dan Kennedy, Ted Nicholas,
Bill Myers, and Gary Halbert.

Pretty hard to get those guys to do a JV.

So we didn’t try.

We formed our own friends and made our own luck.

Your “money hookeup” isn’t in getting me, Mike Filsaime, Frank
Kern or whoever it is you admire to do a JV with you no more than
my luck was in getting Dan Kennedy or Jay Abraham to promote my
new product.

It was in forming a team with some young, hungry marketers who
were smart, savvy and go-getters.

That’s why Daegan is a new friend. He’s still hungry. When you
build your relationships, you look for people who are hungry.

If you wanna find YOUR money hookup, do what I do. Go find people
you like, respect and resonate with.

Make friends.

Help each other out. Grow each others businesses.

You’ve gotta look beyond the quick fix of getting them to email for
you instantly like you’re an email addict hopped up for your next
hit.

Most of the people I meet, even people I think at first are friends,
can’t WAIT to ask me to mail my list. You can see it in their
eyes and hear it in their voice.

They’re being nice for one reason — my list.

I reckon that’s like a pretty girl who can see through the
intentions of guys befriending her. And the least valuable thing a
hot guy or gal has to offer is that night in bed.

And the most valuable is their emotions. And everybody gets it
wrong.

Everybody thinks the most valuable thing another marketer has is
their list. And granted, a list has great value. But to those
who understand, that’s the least valuable thing another marketer
has to offer you, no matter how large or responsive the list.

When I meet someone new, I give. I give some of my emotions. I share
information. It’s a test to see if they give back.

It’s rare for me to find someone at my level who I resonate with
and who isn’t jonesing for me to email for ‘em, like a crack addict
who is desperate for a fix.

But when I do, it’s a nice thing.

Like my friend Kirt Christensen. We often talk on the phone. And
he’s my Adwords go-to guy. Kirt is a master at it. But Kirt was
always a friend first. And never really cared if I emailed for
him or not.

It’s funny. Because Kirt is one of the brightest, most talented
and accomplished Internet marketers I know. But he doesn’t have
the high profile of some of the other marketers because he does his
own thang and doesn’t seek out the big product launch JV hits.

I’ve never felt he got the respect he deserve. It’s almost a joke
between us.

When we spoke at Andrew’s huge event in UK, Kirt had like the worst
speaking slot. We joked about it. The irony is he outsells most
all other speakers consistently.

For example, he holds the record at Big (Armand’s Big Seminar is
referred to as “Big” in the trade). Anyway, Kirt’s my “dog” and we’ve
been through good times and bad times in this biz.

Let me also say this — the friends or people who think the greatest
thing I have to offer them is an email to my list don’t get it.

They really don’t get it.

The most valuable thing you have is your mind, the Master Mind.
Napoleon Hill said it was the source of all great business success.

Everyone reads “Think and Grow Rich.” But no one understands it.
Truly they don’t.

It’s all about chapter 10.

Depending on your version of the book, chapter 10 is called
“The Power of the Mastermind.”

Back when I spun words for a living, my best client was Walter
Hailey. He was worth 600 million. A million dollar product launch
didn’t even impress him.

Anyway, Walter owed his success to chapter 10. And when people would
ask him for help as they often did, he’d tell ‘em to go read chapter
10 THEN come back.

After they read chapter 10, if they “got it” they didn’t NEED to
come back. And if they didn’t, they didn’t get it.

So this has been a long email.

And 99% have bailed out by now. But if you haven’t, then you know
your money hookup is “The Mastermind.” Chapter 10.

It’s all about chapter 10.

Everyone thinks what Napoleon Hill said was that “the secret” was
the 13 principles. That was NOT it.

The secret is and was chapter 10.

The thing about life is, it moves on. Like it or not. It moves on.
There are days I miss goin’ down to Hunt, Texas where Walter had his
ranch. And hearin’ him tell the old stories ’bout how he couldn’t
sell insurance to anyone.

Until he read chapter 10.

And later sold a billion dollars and bought the company he was
sellin’ for.

I still got this DVD here of Walter speakin’. And telling that
story as only he could tell it. And when he does, I find that
copy of TAGR (Think and Grow Rich) and read chapter 10 one more
time.

If Walter were here, he’d tell you all about it. And how it
changed his life.

But he’s where Corey, Ken Giddens, Ken Kerr, Jim Wilson and so
many others who’ve been in this business are. So for now,
I reckon I carry the torch of chapter 10.

Chapter 10.

The Power Of The Mastermind.