Vol. 5, #29, July 17, 2010

Overview of This Week’s Issue:

Hello,

Marlon
here.

This
week’s article: The World’s FASTEST Marketing System

Speed.

Raw, freaking, unabashed speed.

I want to show you hands down the FASTEST way to make bank online — and it’s only 3 steps. This article is an instant CLASSIC so be sure to read it.

ROUND TABLE Wed. evening at 6 p.m. CST — Module two. Module one video and PPT is posted online at productlogin.com

Best
Wishes,

Marlon Sanders

P.S. Want to know if I’m real?

I have at least 100 FRESH, new comments and testimonials here:

http://marlonsanders.com/testimonials

People tell me, “I’m so confused, I don’t know who to believe.” Alright, go read dozens and dozens and dozens of comments. You tell me.

A. Sponsor Advertisement

Get A Slew Of My Products In One Big Tabbed Site That Gives You Exactly What You Need When You Need It

The Big Course is BACK! All my products digitally delivered in only tidy site with tabs for each. Get eactly the help you need anytime you need it.

http://www.thebigcourse.com

=============================

B. Announcements from Marlon

=============================

1. Do NOT email us for customer support

Do NOT email us for customer support. We are anxious to

serve you at: http://www.getyoursupport.com

Get Customer Support Here

We have LIVE CHAT to serve you better. Most people in this

business skimp on this. I don’t. Tim is an award winning

customer service person.

2. Round Table Members

The video and ppt from module one is now posted. Log in at http://www.productlogin.com.

3. Did you buy Big Course or Cash Like Clockwork?

These products are ONLY digitally delivered. Tim says I need

to make sure you know this. The tabbed interface to access the

products is quite elegant if you ask me and the ultimate in

convenience.

4. Ateam webinars

Good things are coming. I’ve just been bogged down in this

darned Traffic Dashboard which is taking forever to research

and complete. But it’ll be 100% worth it for you.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

C. Main Article: The World’s Fastest Marketing System

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Fast.

Raw, freaking speed.

That’s what I want to talk to you about today.

I got in this business before you probably ever heard the words “domain name” or “Internet marketing.”

Back then, marketing consisted of 3 circles. With circle one you compiled your list of email addresses.

With circle two, you wrote your email message.

With circle three, you clicked SEND.

I submit to you that Internet marketing is the same today, although it’s dressed up with a lot of smoke and mirrors.

See, let me splain somethin’ to ya to use Texas talk.

‘Bout everybody else round takes what’s simple and makes it complicated so you gotta buy $2,000+ courses, workshops, coaching and all the rest.

I actually love products so I enjoy those and think they have value. But my style is to take the complex and make it SIMPLE:

===============

Step one: Find people

===============

The first thing you have to do is find people who have money and the willingness to spend it and preferably the habit of doing so.

Where do you find people?

On web sites that you can run banner ads on or get affiliates to stick links on.

On blogs that people read.

On forums that people read.

On other people’s email lists.

On Facebook.

On Twitter.

To use a fishing analogy, you gotta find yourself a pond where the fish are.

To use a shopping analogy, you gotta find a mall where there is foot traffic.

Basically, though, you gotta find buyers and find out where they hang out at.

Because you can stick out your fishing pole in places they don’t hang out at if you want to.

But you won’t catch yourself many fish no matter how attractive your bait is.

You could have the GREATEST retail store idea in the world. Put it in a mall that no one goes to.

You won’t make a dime.

I got one question for you: Can you find people?

If you can, you’re 33% the way there. You only got 2 more steps you gotta do.

======================

Step two: Get the email address

======================

In the old days, you clicked a circle and you’d collect email addresses.

I don’t recommend that nowadays. Back in 1996 it was cool and fun.

Today, you gotta be a tad more sophisticated about it.

Thus, we go fishing. We found the pond where the fish are.

Now we put bait on our fishing pole to get the fish to bite. Now, that isn’t the most “consumer-friendly” picture.

So maybe the mall analogy is better. You stick up a BIG sign in the story like Juciy Couture has that says “Eat Candy.” And women see that sign, think that sounds good and they walk in the store.

Or you put up a sign that says SALE!

There’s a tested, proven advertising method that is evergreen and has stood the test of time.

Anyway, you need BAIT that is attractive to the little fishies, NOT to you.

Personally, I like California Rolls in Sushi. I also like BBQ since I’m in Texas.

Sushi on the end of a fishing pole won’t stay there long. And I doubt fish like rice.

And unless you’re fishing in Texas, the BBQ won’t get you many fish.

Fish like smelly, stinky bait.

Weird.

But apparently that’s what they like. Not that I’ve fished more than twice in my life. I haven’t. But I get the gist of the thing.

Back to the formula:

a. Get bait your little fishies like

b. Get the email address

My pal Jonathan Mizel TRADEMARKED the term “Name Squeeze”

back a long time ago, just so people wouldn’t forget who invented it.

Smart guy. I shoulda done the same with many ideas I invented that are now commonly used by everyone.

In any event, you get the email address using a squeeze page or email capture page.

Here’s one I have:

http://www.designdashboard.com/top10

I’ve got ones that aren’t so fancy. But that gives you the idea.

Here’s the big secret: If the little fishies don’t bite on your bait, there are THREE possibilities:

One: They don’t like your bait

Two: Your presentation of the bait is lacking

Three: You’re in a pond where they ain’t no fish!

====================

Step Three: Extract The Cash

====================

This is where you extract the cash. In other words you make sales of your own products or of affiliate products.

Here’s where my fishing analogy goes ot pot and we switch over to the mall analogy.

You’re walking down the mall, you see the sign: “SALE”

You took the BAIT.

You walk in the store.

Now it’s the SALES PERSON’s job to take the money that is in your wallet or purse and to get you to willingly transfer those funds to their sales register.

Now, you probably aren’t going to do that without getting something in return.

And the something you get in return better be something you really want or such an irresistible deal you couldn’t turn it down.

Either that, or the sales person flirted with you and told you those shoes made you look 10 years younger or the shirt really makes you look handsome!

In any event, there’s somethin’ you want there.

There’s somebody that applies a little salesmanship and charm to ya.

There’s a deadline ’cause it IS a sale after all. And it’s ending Sunday night.

So you whip out the wallet or dig in your purse, find that almost maxed out credit card and plop it down. Or, if you’ve been using my advice on trading products for dollars, you actually HAVE dollars so you plunk those suckers down on the register table.

Then you stroll out with a smile on your face and bright, shiny bag with the store’s name plastered all over it.

You wear the shoes or the shirt, your friends all rave about how you really DO look 10 years younger. You feel good about your purchase and all is well.

Later, you get a postcard, email or phone call telling you you’re invited to a special “before hours” VIP Sneak Preview event.

Me? I’m a VIP? Really?

Man, you beeline it down there again and before you know it, you’re walking out with another big ol’ sack of stuck that removes wrinkles, makes you look and feel younger, and gosh knows what else.

Like did you know there’s this little 1-minute miracle device that you run on those dark circles under the eyes and it makes ‘em VANISH in 1 minute?

Yeah, it’s only $250!

Plus the recurring purchases of the gooey stuff that makes your wrinkles vanish.

But the girl who sells it is really so attractive and charming and doesn’t have ANY wrinkles, so you’re really sure it MUST work!

And if you’re a guy and about to THROW UP over the shopping analogy, I’ll put it to you in terms a guy can understand.

Step three is where you got the fish and you’re GRILLING that sucker at home gettin’ ready to fork it over onto your plate.

That’s the guy version.

Because I figure you’re too modest to admit you bought the 1-minute wrinkle remover from the smoking hot, charming, thin, youthful girl who really does think you’re the funniest guy or gal she’s ever met!

===================================

The World’s Fastest Marketing Method — Revealed!

===================================

“Marlon, that sounds kinda good. But is it really the world’s FASTEST method? It don’t sound FAST enough and easy enough for me!!”

Alright. I was holding out on ya.

The FASTEST part comes from the “Find People” step.

What you do is you find people who ALREADY have lists of people who are known buyers.

You give these people a reason to send YOUR bait to THEIR list ’cause you are gonna SPLIT the spoils with ‘em, invite ‘em over to your fish fry, and get the smoking hot youthful girl to run the gooey wrinkle removing stuff on their under-eye dark circles.

What’s more, you might have OTHER creative incentives for ‘em. Like you’ll track their buyers and send ‘em MORE money if they fork over their dough for even more stuff.

Of course, they don’t know you’re getting a kickback on the $250 miracle eye fixer machine they too bought when they got sucked into that deal.

Anyway, the world’s fastest marketing method is to have other people who have email lists to promote your stuff.

And if you don’t know HOW to get ‘em to promote your stuff, that’s the secret sauce.

I reckon it’s also my BAIT to get you to join the Ateam, which is where I reveal all my best secrets.

In any event, it IS the world’s fastest marketing method. It happens at the speed of email.

I will give you one little tidbit here. My pal Jason “The Prodigy” Fladlien recently produced over 30 brandable reports for his affiliates and tells me they are a big hit.

Jason crushed it by doing $120,000 in June to celebrate the birth of his daughter. Congratulations Jason. Guys and gals, a few years ago Jason was a HOUSE PAINTER makin’ 10 freaking dollars an hour!

So don’t give me this crap about how it’s all a dream and b.s.

When someone like Jason emails his list for me, the money flows in almost INSTANTLY. Or when I sent an email to my list for my pal James Jones from Micronichefinder.com and sold his product to raise money for his favorite charity, the sales were instant and I sent him the money the next day via Paypal.

===========================

Ex 5th Grade Teacher Snares $100,000

From a 1,000 Person List

===========================

Recently, Connie Green sold several of my Round Tables and collected two very nice Paypal chunks of cash from me.

Connie made $100,000 from only a 1,000 person list! And for much of that year, her list was only 500 people.

Connie writes a new article every day and submits it to the article directories. That’s one of her big list-building secrets that anyone can do who isn’t a vegetable.

Hint: If you ARE a vegetable, you better go on Odesk and pay someone $2.00 an article to do it for you!

How did Connie make that much money?

Simple. She found her group of people on article sites.

Two: She offered bait

Her articles send people to an email capture page.

Three: She extracts cash

In Connie’s case, she did a lot of teleseminars to sell her own webinars and higher end affiliate products.

Connie’s slogan is: If I can do it, you can do it!

I mean, come on folks. Connie was a 5th grade teacher and had ZERO marketing skills coming into this.

It’s NOT like she was some rocket scientist or something.

All you do is follow the 3-step formula I laid out above. Except on

step number 3, the extract CASH part, you use AFFILIATE PRODUCTS to extract the cash instead of your own.

You can extract the cash via:

a. Posts on your blog

b. Videos on your blog

c. Posts and videos on Facebook

d. Twitter messages

e. Sales letters

f. Webinars

g. Teleseminars

h. Video sales letters

i. Podcasts

j. Audio sales letters

Really, there are many ways to extract the cash. Find ONE that works for you. Connie Green specializes in teleseminars. And uses those to

sell her webinars for up to $1,000.

Like me, she does 6 week webinars. But she’s smarter than I am. She

gets paid for what HERS are worth — $1,000! And they’re worth every

penny.

Connie actually inspired me to NEVER under-charge for a 6-week program again. Because like Connie says, you don’t get value out of what you don’t pay for because psychologically you don’t respect it.

http://www.conniegreen.com

You can sign up for her brilliant teleseminars THERE.

========================

My Own Personal Example

========================

When I started in direct marketing, I was broker than broke. I ate minute thirty second State Fair microwave corn dogs and steamed broccoli. I once bought deodorant with all pennies.

I took a model on a date that smoked like a bomb and the guys in the valet parking laughed at me when I wheeled up…until the 6 foot tall model got out on the other side!

I was in sales, I was a freelancer writer, I was a magician when I was young. I didn’t have some amazing background or something.

And yeah, I started with NO LIST just like you’re probably starting with no list.

I remember what it was like the first time the money started rolling in in huge waves — up to $7,000 a DAY! The feeling was absolutely intoxicating.

Overnight, you pay off credit card bills, debts and buy new clothes.

A huge, massive weight is lifted off your shoulders. And for the first year, you take it a little slow not knowing for sure if it’ll last. But it does….as long as you built on rock, not quickstand.

The difference is, I’ve created good, valuable products over the years and been fortunate enough to have affiliates like and promote my products.

Here are just a few of the people I owe a debt of grattitude to:

Ewen Chia Ti Wah

Allan Gardyne

Gary Martin

Tim Houston

Lee Tuan James

Alex Sampson

Sean Mize

David Breth

Michael Wong

Jim Edwards

Andrew Lock

Michael Merz

Rudy Setiawan

Anil Kumar

Brian Terry

louie rosales

Steven Schneiderman

Jeremy Burns

Michael Filsaime

Dirk Wagner

Jace Panec

Michael Nicholas

Sasi Kumar

Frederic Patenaude

Michael Paetzold

These ladies and gentleman are a few of the loyal, wonderful affiliates who send me traffic and sales.

And to repay them, I’m getting ready to launch a very lucrative, killer

marketing funnel that will be my best ever — hands down!

==================

The Final Wrap Up

==================

It’s no wonder some people get confused and their eyes glaze over.

You have all these people with vested interests in taking what’s at heart

simple and making it extremely complicated to justify selling big ticket

products.

Exactly what is SO complicated about finding people, collecting emails

and sending out emails to extract cash is so FREAKING complicated that little ‘ol you just can’t figure it all out?

Yes, there ARE details. Yes, there is some tech stuff to implement it.

But what do you THINK I do things like my Dashboards, my Ateam and my Round Table for?

It’s to help you IMPLEMENT.

Next time you feel your eyes glazing over or you’re feeling overwhelmed, I want you to go over to your mirror where you’ve printed out and taped up this article and I want you to READ IT OVER.

I want you to remember there are 3 stinking steps:

1. Find the people

2. Get the email

3. Extract the cash

========================

Resources To Learn More

========================

The Big Picture: http://www.amazingformula.com

Super Sleek Action Plan: http://www.gimmesecrets.com

How to promote: http://www.promodashboard.com

How to create products: http://www.productdashboard.com

How to write sales letters: http://www.pushbuttonletters.com

Monthly Product Marketing Model: http://www.thewritersecret.com

Best wishes,

Marlon Sanders

Marlon Sanders is the author of “The Amazing Formula That Sells Products Like Crazy and the KING of Step-By-Step Internet Marketing.”

To get on his killer ezine list, to get cheat sheets and all kinds

of other goodies every Saturday and during the week, to get simple,

to-the-point Internet marketing know that works real world without

all the hype, go to: http://www.marlonsnews.com and subscribe

Check out all my products here:

http://www.getyourprofits.com

(SIGN UP AS A RESELLER, put YOUR reseller URL and ID where the above link is, post this on your web site and make some dough for spreading a killer guide everyone will want to read.)

//////////////////////

REPRINT RIGHTS: You have permission to use the above

article without omission and including the resource box.

You have the right to insert your reseller URL for any

products I mention

=========================

D. Resources you can use

=========================

(If you want to post this ENTIRE ezine, you can replace the

following links with your RESELLER links. Get your links

at http://www.getyourprofits.com)

1. After 8 years, thousands of customer emails, thousands of

buyers in virtually every major city in the world (and

many you haven’t heard of), 13 web site designs, 4 product

designs, after ebook and CD versions, after endorsements

from major marketers the world over, after hundreds of

marketers and products have come and gone, after attacks

by the world’s most notorious criminals, after attempts to

put it under, there is ONE product that remains and stands

tall. There is one product that is stable.

Internet Marketing Ebook

2. Newbie Fast Start Help Kit

The Marketing Diary: Me teaching Matt daily all the

details of the Amazing Formula and Gimme system. This

contains additional insights into The Amazing Formula and

Gimme that you won’t find in those products. It’s

literally what I taught to Matt in his first 90 days with

me. Internet Marketing For Newbies

3. The A to Z of Designing & Building Your Web Site

Design Dashboard shows you not only the basics of doing your own design but really walks you step by step through setting up your hosting, autoresponders and shopping cart.

Web Site Design Training

This is an EVERGREEN product and if you’re new to this business

you’ll learn tons..

4. Promote your own products made easy

Grab the brilliant video by Adeel Chowdhry on how to mash

together stock video, stock sounds and stock music to create

an attention-grabbing, compelling video you can put on your

sales page, Facebook, Squidoo lenses, Hub Pages, or even

Twitter out to your list.

Promote products online

6. Your Own Products?

It’s the only step-by-step, A to Z system not JUST for

creating info products …. but that shows you HOW to select

product ideas using my “flanking move” I’ve built my business

on, HOW to do 12-product surveys with an actual example, that

gives you a tested, proven email & source with a 30% success

rate in getting interviews with experts — PLUS, templates

that would cost your more than the Dashboard to have custom

created! Create info products

+++++++++++++++++++++++++++++++++++

E. Get the Evergreen Traffic System

+++++++++++++++++++++++++++++++++++

Tinu emailed and says she has added new info on social media!

Most All Her Domains Got Shut Down, She Can’t Get Out Of Bed Some

Days, Her Hands Swell Up Like Balloons, Her Podcast and Video

Hosting Got Shut Down — And She STILL Snagged 3,579 Average

Visits Per Day In April 2008!

Evergreen Trafffic System

Evergreen Traffic System is now sold and serviced directly by Tinu.

That link there would be a tracking link and NOT an affiliate link.

Tinu’s seo stuff is BRILLIANT and evergreen. It STILL works

awesome.

==============================

May the road rise up to meet you

and the wind be always at your back

and until we meet again

may God hold you softly

in the palm of his hand

– Irish poem

Copyright 2010 Higher Response Marketing Inc.

All rights reserved.

Vol. 5, #26, June 26, 2010

Overview of This Week’s Issue:

Hello,

Marlon
here.

This
week’s article:The Monthly Product Marketing Model

Falls Under ATTACK

Subtitle: The ultimate success story — How the Monthly Product Marketing Model bought a $250,000 car!

I re-visit the marketing model I advocate called The Monthly Product Marketing Model.

The model is under ATTACK from other marketers. In this issue I break down the model and the arguments for and against it. This is revealing, juicy reading.

I also give a story about a friend who bought a $250,000 car recently using a marketing model reminiscent of the Monthly Product Marketing Model.

ROUND TABLE Quick Start Wed. evening at 6 p.m. CST — I’m holding the first quick start Wed. evening. I’ll likely hold one more the following Wed. then we’ll crank up the 6 weeks.

I’m giving affiliates 10 days to promote before we officially start:

Make $400 On a $500 sale – NEW affiliate promotion for the Round Table with 3 emails you can send out, brandable PDF, video and Facebook and Twitter messages.

We pay DAILY via Paypal M-F.

I challenge YOU to send out a status update on Facebook or a Twitter message for it. And if you’re name is on this list, I DOUBLE DOG DARE YOU to step up and got to BAT for this great offer:

There is a $500 upsell, $67 a month upsell, $197 upsell that you make 50% on.

http://www.promotemarlon.com/roundtable

I’m looking for a few people who will step up to bat as my affiliates. I’m willing to give you recognition and reward you very well.

Best
Wishes,

Marlon Sanders

P.S. Want to know if I’m real?

I have at least 100 FRESH, new comments and testimonials here:

http://www.marlonsanders.com/testimonials

People tell me, “I’m so confused, I don’t know who to believe.” Alright, go read dozens and dozens and dozens of comments. You tell me.

A. Sponsor Advertisement

Last Chance To Grab The 6 Week Round Table Before Price Increase

Last week at Pat’s event, I realized people with only 2 or 3 years of experience in Internet marketing are getting $1000 for THEIR 6 week webinar courses.

Which means I’ve vastly under-priced Round Table compared to competitors with massively less experience. In fact, my price is almost embarrassing. I practically have to justify why my price is so cheap compared to others with 10X less experience and status.

I’m NOT going to be doing an event this extensive at this price again. You better get in this one now. Fair warning.

=============================

B. Announcements from Marlon

=============================

1. Do NOT email us for customer support

Do NOT email us for customer support. We are anxious to

serve you at: http://www.getyoursupport.com

Get Customer Support Here

We have LIVE CHAT to serve you better. Most people in this

business skimp on this. I don’t. Tim is an award winning

customer service person.

2. Did you buy Big Course or Cash Like Clockwork?

These products are ONLY digitally delivered. Tim says I need

to make sure you know this. The tabbed interface to access the

products is quite elegant if you ask me and the ultimate in

convenience.

3. Quick Start For Writer’s Secret Implementation Videos

available for purchase SEPARATE from “The Writer’s Secret”

Lisa put sweat, blood and tears into covering all the crucial

details in these videos. You can see the videos at:

http://www.quickiestart.com

4. Ateam webinars

Good things are coming. I’ve just been bogged down in this

darned Traffic Dashboard which is taking forever to research

and complete. But it’ll be 100% worth it for you.

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

C. Main Article: The Monthly Product Marketing Model

Falls Under ATTACK

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

My Monthly Product Marketing Model is under siege. I’m NOT making this up. I’m NOT exagerrating.

Just start watching emails, blog posts and sales letters for references to the Monthly Product Marketing Model or Product Of The Month model.

It’s being attacke in the realm of ideas by other marketers. And you’re on the jury so YOU get to decide.

Here’s the thing:

You either are already sucking money out of pages on the web — or you want to. You want the fabled Internet lifestyle. And thus you know that you need sales to generate the money it takes to live the lifestyle.

In order to do that, you need a model of how you’re going to bring in money to support your lifestyle.

Hardly anyone understands Writer’s Secret because of the name I chose for it. I’ll probably rename it shortly.

Writer’s Secret is REALLY about a marketing model. And I call that model “the monthly product marketing model.” And it’s about a marketing model with this simple premise:

Create and launch a new product each month.

That’s what the model says.

I misnamed Writer’s Secret to some degree for different reasons. But it’s REALLY about a marketing model.

And lately that marketing model has been under attack. I’ve seen a NUMBER of other marketers reference the monthly product marketing model with different barbs, references and attacks:

1. You need to do continuity and recurring billing as your primary offer, NOT a product of the month.

One of my friends recently wrote about continuity vs. the monthly product model. He advocates a continuity model vs. a monthly product model.

I don’t disagree at all with the value of continuity and recurring billing. You could look at a membership site as a product-of-the-month with guaranteed, locked-in buyers (the subscribers).

But I prefer to look at it as the back end. If you’ve read Amazing Formula, you already know the terminology: You have the front end of the business (your initial sales to customers).

Then you have the “back end” which is your follow up sales.

You CAN have continuity as your primary front-end product. The new FTC rules in the U.S. make this confusing for a lot of us marketers. It isn’t real clear yet what the laws are or how they’ll be interpreted.

To sell continuity (a monthly membership site or recurring billing), you need to have a low-priced offer like $1 to $5. And lots of bonuses.

The Monthly Product Model does NOT keep you from having continuity or recurring billing. Here are the problems with contiuity-as-front-end:

a. After a period of time, the concept of the membership site is no longer new and the enthusiasm wanes for affiliates to promote it as a front end.

b. This results in the need to rename the membership site which causes confusion.

c. In the U.S. the FTC has created confusing laws that may or may not cause issues with promoting a low-priced trial offer with many bonuses as an incentive for buying.

2. The Product Launch Model is where the real money, real fast is at.

I can’t argue with speed with which a product launch as the potential to bring in a great deal of money.

If you can pull it off, it’s like winning a Trifecta at the races. But what are the odds. I LOVE Jeff Walker. Super, super nice and bright marketer. But with all due respect to Jeff and his marketing model, I feel that in the world of ideas, it’s fair to discuss the model:

a. If you don’t have a great record with your merchant, you can get your account frozen when a whole lot of money hits your account all at once.

b. Do you have the support staff to handle a massive influx of orders?

c. Oftentimes, they money that comes in all at once was set up by doing reciprocal emails for all the joint venture partners for six months before. So what goes off in a one-week time period was actually worked on for six months.

So legitmately, it’s often more like the six month marketing launch model.

d. It takes a great deal of time and work to appear to effortlessley pull off a large launch.

e. Gross does NOT equal net.

Some very large launches that appeared to be mega hits are reputed to have a lost a considerable amount of money.

Your merchant account will hold a portion of the money back for six months but you have to pay affiliates now and you have to pay out refunds now.

Again, I love Jeff Walker. And his products are top notch as well as his ideas. But the product launch model, while it can bring in mind spinning amount of money seemingly overnight, also has the drawbacks listed above.

The monthly product marketing model does NOT have any of the above drawbacks and brings in steady sales, which is the objective.

3. The Pure Affiliate Model

The pure affiliate model says to promote ONLY affiliate products and don’t bother creating your own. The money is in the list, not in the products.

My experience is that the BEST way to build your list is to have your own products and recruit your own affiliates.

A lot of affiliate models are built off of leeching off of big launches by competing on Google to get organic listings for the names of the product.

If you don’t get those listings coinciding with the launch or if the launch flops, then your income can take a big hit that month.

Having said that, if you build a list, you can always promote affiliate products to your list.

4. The PLR Model

The PLR model says don’t create your own products. It’s too hard and takes too much time. Just promote PLR products.

In the past I never promote PLR at all. PLR stands for private label rights. The problems with promoting PLR products are as follows:

a. You have no protection against someone else selling the product for really, really cheap, thus resulting in refunds to you from disgruntled customers.

You can offset this by creating your own bonuses and also repackaging the PLR with a different title and graphics.

b. It’s hard to find quality PLR products

It isn’t like there’s an endless supply of high quality products.

c. The product does NOTHING to build your OWN name and brand unless you rewrite it.

You can edit or add to the product to offset this.

d. The product usually doesn’t have a value proposition.

If you’re in my new ROUND TABLE, you’re going to find out all about Value Propositions and why they’re the foundation of your entire business.

You can counteract this by re-writing the sales letter and the product.

e. By the time you re-write the sales letter and they product, you probably could have created your own product.

Having said that, recently I’ve promoted several PLR products I felt served my customers well. I wouldn’t want to do it all the time. But on select products on occasion, I do see the value.

A $250,000 Car Bought Using The Montly Product Marketing Model?

So last weekend at Pat’s Unseminar, I got to make contact again with Joe Vitale which is always a pleasure.

If there were a “Poster Boy” for the Monthly Product Marketing Model it might be Joe Vitale. While I’m not saying he produces a new product every month, he’s an absolutely prolific writer and promoter.

He has written I believe 48 books (maybe it’s more).

Actually, Joe promoted bookstore books and there’s a big advantage I see in that twist because it builds your reputation in a way that ebooks sold online doesn’t.

As a result of publishing so many books, Joe began being viewed with credibility greater than the average marketer. This resulted in him being featured in the movie The Secret and many other movies.

Joe is nothing if not prolific.

Anyway, Joe recenlty bought a $250,000 car called a Spyker. There areo only 30 of them in the U.S. Amazing car!

Joe publishes and promotes new books as his front end. He does a lot of public speaking to generate leads, which is to an extent manual labor. But Joe loves it.

He promotes his front-end books via a lot of online promotion to his email list and via joint ventures and affiliates as well as sometimes hiring a publicity firm.

His back-end product is called Miracles Coaching and is sold and delivered by an outsourced company as I understand it. I’m sometimes against this but the company is in Austin which isn’t far from Joe.

And he can easily go there in person and train the coaches. Not a bad deal at all.

Joe doesn’t do huge product launches, although he does sometimes put together a pretty good push for a book.

He does have a monthly membership for this Gold Hypnotic Persuasion club or whatever he calls it.

If you want to see a great example of a squeeze page that makes a lot of money go to:

http://www.attractmoneynow.com

Also, one of my OTHER favorite sites that Joe has is:

http://www.attractanewcar.com

I like the video on that site. Don’t know who did it. But with a little work or outsourcing, there’s no reason you couldn’t have a similar video.

Here are my points about Joe Vitale:

1. He just kept writing and promoting books in a prolific fashion, very similar to what I advocate in my product-of-the-month model.

2. He has a killer back end in place

3. He has a clear Value Proposition

4. He articulates his Value Proposition very well

5. His proliferation of books separated his credibility from the herd

I’ll have a GREAT deal more to say about the Value Proposition in the Round Table meetings.

Best wishes,

Marlon Sanders

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